Creating engaging and relevant content for your website, blogs or social media can seem like a daunting task, but it really doesn’t have to be!
Here, in no particular order, are 3 quick tips that can help you with content creation on those gloomy autumn days..
Photoshop made easy!
Canva gives you a platform to create professional, great looking designs in a simple way.
If, when you sit down to create eye-catching designs, tumbleweed rolls past in your head, Canva could well be for you! Boasting a huge pool of stock images, templates and fonts for you to edit via a drag and drop function, you can be your very own graphic designer.
There is also the option to upload and edit your own images if you need to. Great for adding your own logos and company branding. Canva contains size templates for all different platforms such as social media covers and profile photos, web banners and even eBook covers.
If you are still struggling to get creative, Canva has a whole bunch of video tutorials from choosing the right font to creating a catchy title. With the ever-growing demand to create appealing and engaging content, Canva, in my opinion, is a go-to for any content creator.
Here’s the link for Canva: www.canva.com
Video is becoming more and more important when it comes to creating creative content that is engaging and is shared by lots more people than regular text and photos on social media.
But if you thought that it costs a fortune to get a professional looking video made you’d be wrong!
Quik is a free to download mobile app; brought to you by GoPro (and you don’t need to own one to use it!).
Gaining access to your video and photo gallery, you can choose a group of images and with the press of a button, Quik puts them together into a lovely video.
Once the video is made, you can add filters, change effects and even add background music. The good people at GoPro have even given us an option to remove their branding from the video so you really can pretend you made it all by yourself. Once you save the video, it will upload to Quik’s cloud and then you can share your creation across all of your social media platforms.
Find the app links here: https://quik.gopro.com/en/
One of the aims of creating relevant engaging content is keeping the search engines happy. Having to constantly feed Google can get laborious and no one would blame you if you started to slightly resent Google for it.
But, Google is your friend!
Google may seem very difficult to please, but it does give you lots of little pointers if you know where to look.
Google Trends is a great tool if you are lacking inspiration and you need to post about something relevant that will engage your readers but you just don’t know where to start. Google trends can show you, by country and/or category, what people are searching for in real time.
You can then use these ideas as content in your blog or to share a story on social media. Remember, it’s not all about promotion, you need to keep your audience entertained and engaged so use Google to find content and make yourself that go to expert in your particular niche.
Google Trends can be found here: https://trends.google.co.uk/trends/